Marketing your practice requires that you strategically use all available resources to build consumer demand. BCIA is your partner in this effort. We have expanded our website to provide new marketing tools and launched a media campaign using Facebook, Google, and Twitter to assist you.
Consider these marketing strategies:
1. Use the BCIA logo in your ads, business cards, presentations, promotional literature, and website.
2. Link your website to BCIA's webpage Why Choose a BCIA-Certified Professional? This will help your colleagues and prospective clients learn more about the value of your credential.
3. Encourage your clients to visit our Learn About Disorders Treated By Biofeedback section located in our Consumers menu.
4. Use your BCIA designation (BCB, BCN, BCB-PMD) wherever appropriate. This may include your ads, business cards, conference name badges, conference submissions, presentations, promotional literature, and publications.
5. Explain what your BCIA certification and continuing education mean to prospective clients and referral sources. Here is text that you can place on your website:
Board Certification demonstrates professionalism and adherence to carefully developed standards as a healthcare provider. Biofeedback Certification International Alliance (BCIA) procedures follow the Department of Health & Human Services Guidelines. Healthcare professionals who achieve BCIA Certification demonstrate commitment to professionalism by completing basic degree and educational requirements, endorsing a rigorous code of professional conduct, learning to apply clinical biofeedback skills during mentorship, and passing a written examination. I am BCIA Board Certified in [ ] and have earned the designation(s) [ ], which means Board Certified in [ ].
BCIA is the only institute recognized worldwide that grants certification to biofeedback practitioners. The Association for Applied Psychophysiology and Biofeedback (AAPB), the Biofeedback Foundation of Europe (BFE), and the International Society for Neuroregulation and Research (ISNR) all endorse BCIA certification. BCIA was established in 1981 to certify individuals who meet education and training standards in biofeedback and to progressively recertify those who advance their knowledge through continuing education. Currently, more than 1,800 healthcare professionals have achieved this certification in 38 countries.
6. Expand your professional listing in our directory. Think of your BCIA directory listing as a free Yellow Pages business card ad for your practice, compared to a single-line business listing. We encourage you to update your profile to provide more detailed information. While a business card ad costs a high monthly fee, your expanded listing is free when you certify or recertify.
7. Make AAPB's Evidence-Based Practice in Biofeedback and Neurofeedback (3rd ed.) available to referral sources and third-party payers to help document the efficacy of your services.
8. Use the media to educate the public about your services. Savvy professionals use interviews, press releases about their certification and recertification, and YouTube videos to inexpensively reach their audience.
9. Invest in community outreach. Provide educational presentations to local organizations, patient support groups, and referral sources. Invite media coverage. Where appropriate, display the BCIA logo and your designation on a PowerPoint slide, and explain what they mean. Build a daily schedule of whom you will call and which leads you will follow up. Networking depends on personal interaction and your contact list.